An innovative energizing and anti-aging facial treatment. Specifically for men, the particular texture is comfortable, fresh, non-greasy and easily absorbed. The meristematic cells of Sequoia prevent the formation of wrinkles and reduce the existing ones, redensifying the skin. In combination, a selected mix of active ingredients gives energy and vitality and counteracts fatigue and dullness of the skin. The Italian pomegranate extract protects the skin from external aggressions and pollution, maintains skin balance, giving tone and uniformity to the complexion.